Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Thrive Leads is a powerful lead generation plugin for WordPress that helps optimize email capture and conversion rates.
Name
Description
Duration
tlf_*
Shown when the Display Frequency is set to greater than 0 in the Thrive Leads forms.
After the number of days set up for the form
tl_conversion_{key}
Flag if conversion exists for the campaign.
1 year
tl_conversion_{group_id}
Stores a conversion event for the campaign.
1 year
tl-conv-{content_id}
Stores a conversion event for the form variation.
1 year
t_{test_id}f{form_type_id}
Stores a page visit on a form variation included in the A/B test
30 days
tl_{group_id}{form_id}{variation_id}
Stores a page visit on the form.
30 days
tve_leads_unique
This cookie is used to track whether a pop-up form has been shown to a user, preventing repetitive displays.
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